Words & pictures

Organic Search

SERP (Search Engine Results Page)

Algorithm

SEO (Search Engine Optimization)

Keyword

On-Page SEO

Off-Page SEO

Anchor Text

Meta Tags

Alt Text (Alternative Text)

URL (Uniform Resource Locator)

Domain Authority (DA)

Page Authority (PA)

Crawling

Indexing

Black Hat SEO

White Hat SEO

Link Building

LSA (Local Services Ads)

RSLA (Remarketing Lists for Search Ads)

Bid Adjustments

ECPC (Enhanced Cost-Per-Click)

Maximize Clicks

Maximize Conversions

Target CPA (Cost-Per-Acquisition)

Target ROAS (Return on Ad Spend)

VTR (View-Through Rate)

Ad Relevance

Click Fraud

PPC Audit

PLA (Product Listing Ads)

Responsive Ads

Expanded Text Ads (ETAs)

Dynamic Search Ads (DSAs)

PPC Tools

Bid Strategy

Auction Insights

Conversion Tracking

A/B Testing

Ad Copy

Call to Action (CTA)

Landing Page

Conversion

Bid

CPA (Cost Per Acquisition)

CPL (Cost Per Lead)

Remarketing/Retargeting

Campaign

Ad Group

Display Network