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Privacy Policy for Mellenology
Effective Date: December 7, 2025
Mellenology (“Company,” “we,” “our,” or “us”) is committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage with our services, or communicate with us through any channel, including SMS/text messaging.
By using our website or submitting information to Mellenology, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect information that helps us operate efficiently, improve our services, and communicate effectively with clients and visitors.
1.1 Information You Provide Directly
This includes:
- Name
- Email address
- Phone number
- Business information
- Project details
- Form submissions
- Payment details (processed securely through third-party providers)
- Preferences or responses provided in surveys or onboarding steps
1.2 Automatically Collected Information
When you use our website, we may collect:
- IP address
- Device type
- Browser type
- Operating system
- Cookies and tracking pixels
- Log files
- Pages viewed
- Referring URLs
- Time spent on site
- Interaction events
1.3 Cookies, Pixels, and Tracking Technologies
We use:
- Cookies (necessary, functional, performance, analytics, and advertising)
- Google Analytics
- Meta Pixel (Facebook)
- TikTok Pixel
- LinkedIn Insight Tag
- CRM tracking scripts (e.g., HubSpot)
These tools help us understand visitor behavior, measure campaigns, and improve the user experience.
You may disable cookies in your browser settings, though certain website features may not function properly.
2. How We Use Your Information
We use your information to operate Mellenology, deliver services, and improve the client experience.
2.1 Operational Uses
- Responding to inquiries
- Delivering project updates
- Communicating proposals and reports
- Scheduling meetings
- Processing payments
- Providing customer support
2.2 Marketing and Advertising
- Sending newsletters or updates (opt-in)
- Retargeting ads
- Audience-building for paid advertising
- Displaying ads based on website behavior
- Promoting Mellenology services
Mobile phone numbers, SMS consent, and text messaging data are never used for retargeting or audience-building, and are never uploaded to or shared with advertising platforms or networks.
2.3 Text Messaging (SMS) Program
When you provide your mobile number and opt in, you agree to receive text messages from Mellenology, LLC. We offer two separate, optional opt-ins: appointment & account messages (strategy-call and appointment reminders, project and account updates, and customer support replies) and marketing messages (offers and news about our marketing services). You only receive the categories you opt in to. Providing a phone number alone does not opt you in.
Opt-in method. You may opt in by checking the SMS consent box(es) on our website form at mellenology.com/contact. Boxes are unchecked by default. Consent is not a condition of purchase.
Opt-out / Help. Reply STOP to any message to end messages; reply HELP for help. You can also reach us at [email protected] or (901) 545-5197.
Frequency & rates. Message frequency varies (marketing messages up to 4 per month). Message and data rates may apply.
Carriers. Mobile carriers are not liable for delayed or undelivered messages.
Data use. We use your mobile number only to deliver the messages you request and to operate the SMS program.
No sale/share of numbers. We do not sell or share your mobile number with third parties or affiliates for their marketing or lead-generation purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services. Service providers that help us deliver SMS may process your number only to provide services to us and may not use it for their own marketing.
3. SMS Consent and Data Use
Mellenology adheres to CTIA and carrier compliance standards.
Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the text messaging services.
This includes:
- Phone numbers
- Consent timestamps
- Interaction logs
- Opt-in/opt-out history
SMS-related data is used solely to deliver and support text messaging services.
We never sell or share SMS opt-in data for marketing by third parties.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent, or share mobile phone numbers, SMS consent, or text messaging opt-in data with any third parties or affiliates for their marketing or lead-generation purposes. Information sharing with subcontractors in support services, such as customer service and message delivery, is permitted. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
4. How We Share Your Information
We do not sell your personal information.
We may share information with trusted partners who support our operations, as described below. None of the sharing described in this section applies to mobile phone numbers, SMS consent, or text messaging opt-in data, which are never shared with third parties or affiliates for marketing or promotional purposes and are shared only with the SMS aggregators and providers needed to deliver our text messages.
4.1 Service Providers
Including:
- Payment processors
- SMS gateways / aggregators
- Email providers
- CRM systems (e.g., HubSpot)
- Analytics platforms
- Website hosting providers
- Cloud storage platforms
These services access your information only to perform tasks on our behalf and are bound by confidentiality agreements.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
4.2 Legal Requirements
We may disclose information if required:
- To comply with legal obligations
- To enforce our Terms of Service
- To protect the rights, safety, and security of Mellenology, our clients, or others
4.3 Business Transfers
If Mellenology is acquired, merged, or transferred, your information may be included as part of the business assets; text messaging opt-in data and consent will not be transferred or shared with third parties for their marketing purposes.
5. Data Security
We use industry-standard safeguards to protect your information, including:
- Data encryption
- Secure servers
- Limited access controls
- Regular security auditing
- Secure third-party processors
No system is 100% secure, but we take every reasonable step to protect your data.
6. Data Retention
We retain personal information as long as necessary to:
- Fulfill the purpose it was collected for
- Provide services
- Meet legal or regulatory obligations
- Maintain business records
SMS consent and related information may be stored longer due to carrier compliance requirements.
7. Your Rights & Choices
Depending on your location, you may have the right to:
- Access your information
- Update or correct your information
- Delete your information
- Opt out of marketing or SMS messaging
- Disable cookies
- Request data portability
To exercise these rights, email [email protected]
.
8. Opt-Out Options
8.1 Email
Click “unsubscribe” in any marketing email.
8.2 SMS/Text Messages
Reply STOP to any message.
8.3 Cookies
Disable via browser settings or cookie banner tools.
8.4 Advertising
You may also opt out via:
- Google Ad Settings
- Facebook Ads Preferences
- LinkedIn Advertising Settings
9. Children’s Privacy
Mellenology does not knowingly collect personal data from children under 13.
If you believe such data has been submitted, contact us immediately.
10. Third-Party Links
Our website may include links to external sites.
We are not responsible for their content or privacy practices.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Revised versions will include an updated “Last Updated” date.
12. Contact Us
For questions or privacy concerns, reach out anytime:
Mellenology
Email: [email protected]
Phone: (901) 545-5197