We are thrilled to announce that Mellenology has officially become a Grow with Google partner, marking an exciting new chapter in our mission to empower individuals and businesses in our community with…

As we approach 2025, digital advertising is set to undergo significant changes, and Google Ads will continue to be a critical tool for local businesses looking to drive growth. To stay ahead…

As Google Ads continues to evolve, keeping up with the latest updates and best practices is essential for running successful campaigns. In 2024, understanding how to effectively use keyword match types is…

If you’re running Google Ads campaigns and noticing plenty of impressions and clicks but not seeing any conversions, you’re not alone. Many businesses face this frustrating issue. At Mellenology, our PPC consulting…

Switching bid strategies in Google Ads is a powerful way to align your campaigns with evolving business goals. However, an often overlooked aspect is ensuring that your target is correctly aligned with…

How to Rank Number 1 in Google’s Local Map Pack Securing the top position in Google’s local map pack can significantly elevate your local business’s online visibility and credibility. This guide unpacks…

If you’ve invested time and money into building a website, only to find that it’s not bringing in the leads you expected, you’re not alone. Many business owners face this frustration. You…

Determining the cost of Pay-Per-Click (PPC) advertising in 2024 can be complex due to the variety of factors involved. From the scope of services required to the platforms used and the frequency…

The Essential Guide to Social Media Marketing Costs Social media marketing has become an indispensable tool for businesses looking to enhance their online presence, engage with customers, and drive sales. However, determining…