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March 6, 2025How to Optimize Your Website for AI Search with Conversational Keywords
Search engines aren’t what they used to be. Traditional keyword stuffing and rigid SEO tactics are becoming obsolete as AI-powered search engines like Google’s RankBrain, Bing AI, and ChatGPT search models now…- September 26, 2024
How Local Businesses Can Prepare for Google Ads Success in 2025
As we approach 2025, digital advertising is set to undergo significant changes, and Google Ads will continue to be a critical tool for local businesses looking to drive growth. To stay ahead… - September 26, 2024
Google Ads Match Types in 2024: What You Need to Know
As Google Ads continues to evolve, keeping up with the latest updates and best practices is essential for running successful campaigns. In 2024, understanding how to effectively use keyword match types is… - September 26, 2024
Impressions and Clicks but No Conversions in Google Ads?
If you’re running Google Ads campaigns and noticing plenty of impressions and clicks but not seeing any conversions, you’re not alone. Many businesses face this frustrating issue. At Mellenology, our PPC consulting… - September 26, 2024
Choosing the Right Target When Switching Bid Strategies in Google Ads
Switching bid strategies in Google Ads is a powerful way to align your campaigns with evolving business goals. However, an often overlooked aspect is ensuring that your target is correctly aligned with…
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